Kerry Taste and Nutrition Targets Global Popularity of White Bread to Close Fibre Gap

Consumer Goods

The company ‘Kerry Taste & Nutrition’ has now developed a naturally sourced ingredient of soluble dietary fibre, that has been designed for using it in the production of the white bread products that has been ticking number of boxes including the functional and nutritional advantages of the gum acacia along with ease of application and also the benefits if noteworthy sustainability.

Over 60 percent of the consumers believe that, consuming more fibre has been essential for the overall health of the people, although only 20 percent of the people actually the recommended target of European Food Safety Agency (EFSA) of 25 grams of fibre per day.

A study has showed that, around 600 million people in Europe does not consume enough fibre, and it has also identified that, the implementation of the diets of high fibre can possibly lead to a reduction in the diseases related to the deficiency of fibre, along with potentially saving the region around 278 million euro in the healthcare costs.

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The inhouse survey of Kerry has also found that, the understanding of the consumers regarding the connection between the prebiotics and fibre has been increasing, along with the associated benefits like the providing support to the weight loss, decreasing levels of blood sugar and cholesterol, along with increasing the gut bacteria, providing help in prevention of diabetes and also decreasing the risk of the cardiovascular disease.

The company is now hoping to change the current scenario with the launch of the Emugold, which has been a soluble dietary fibre ingredient that is responsible in boosting the fibre content by around 300 percent.

Sandy

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