After a research of 20 years, the company ‘Limagrain Ingredients’ has now introduced LifyWheat, a ground-breaking ingredient, which is all set for making the consumption of fibre of the European people in the right way. According to the Limagrain ingredients, that is owned by the farmers of France and also an international seed group, the LifyWheat has now been providing a practical response to completely plug the gap of fibre.
It has been widely known that, the consumers across the world does not consume enough fibre on a daily basis, in spite of the recognised health benefits of Fibre, and throughout the continent of Europe, along with the national dietary surveys have found that, the intake of fibre of the consumers, that has been well below the amount recommended to the people, and the gap between ‘what is’ and ‘what should be’ is currently considered as a major public health issue.
The new wheat flour of the company ‘Limagrain Ingredients’ has been assured for the purpose of changing the playing field, which is being naturally rich in the dietary fibres, that are 10 times more effective than the common white wheat flour, around 80 percent of which are considered as the resistant starch. The LifyWheat is also responsible for feeding the gut microbiota along with the good bacteria, that is responsible for contributing towards a healthy immunity system and gut, which are the current two top priorities of the consumers, and for coinciding with the launch, the Limagrain Ingredients has also introduced the campaign called as Eat Fibre, Feel Better campaign for the purpose of driving the importance of fibre across the world.
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