Adidas, a global manufacturer of sportswear, has opened its very first immersive Terrex store in Vancouver, Canada. With clothing that inspires outdoor adventure, Adidas Terrex promises to make activities such as climbing, trail running, mountain biking, skiing, and other outdoor sports greater accessible and inclusive of nature.
Terrex is Adidas’s outdoor and adventure line of clothing, accessories, and footwear for activities such as mountaineering, trail running, and other outdoor activities. Some of its most liked products are the Agravic trail line, Terrex Free Hiker outerwear, and Xploric footwear.
Lesley Hawkins, Vice President of Retail at Adidas Canada, said that the Terrex store is something they are thrilled to bring to Canada. Lasley Hawkins added that, as a brand attuned to the tough conditions of the outdoors, they could not think of a region better suited than Vancouver to start their journey, and it is a chance to give neighbourhood open air sweethearts admittance to the Adidas Terrex items they have been hanging tight for.
Lasley Hawkins also said that nature is incorporated into a retail setting at the Kitsilano Terrex store. By utilizing cutting-edge materials and technology, the area demonstrates Adidas’ commitment to innovation and sustainability.
The store has a footwear wall with a digital screen that shows off the best Terrex products, an immersive canopy with live plants, and textured pebble flooring for testing. All of these things help the store achieve its overall goal of giving customers an unforgettable experience before, during, and after they spend time outside.
The customers can learn more about Adidas’s ongoing and upcoming initiatives in the store’s discovery zone.
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