Mercedes-Benz USA announced the launch of Mercedes-EQ Experience, which is an immersive training program for corporate employees and dealerships to deepen their knowledge of electric vehicles, and also create unprecedented pride for Mercedes-EQ, which is the new sub-brand of electric vehicles.
This program is hosted in Alabama, and will also provide a training session of three days designed to educate, energize, and electrify the members of Mercedes-Benz across the United States.
Dimitris Psillakis, president and chief executive officer of Mercedes-Benz USA, said transformation is happening at Mercedes-Benz in the United States. He also said that to help accelerate their path, they need to make sure that their people are well equipped to bring the particular vision to life.
Dimitris Psillakis also said they hope that everyone who goes through their EQ-Experience will leave with the feeling that is fully committed and excited about being a part of their journey to become the most desired electric luxury car brand in the world.
Mercedes-Benz also aims to be a leader in both electric driving and vehicle software, and to facilitate this development, the Mercedes-EQ Experience will provide specific training and education for the dealership employees of the company.
Lisa Rosenfeld, general manager of Mercedes-Benz Academy, said the Mercedes EQ Experience is a completely immersive learning event to leave the participants not only energized about the electric future of their brand, but also confident in explaining the benefits and technology of their electric vehicle customers, both present and future.
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