The disagreement in the industry has undermined the plans for establishing a national checkoff programme for the purpose of promoting and strengthening the demands of the consumers for the products based on breads.
The Grain Foods Foundation (GFF) has now petitioned the US Department of Agriculture (USDA) for the purpose of withdrawing the Wheat Flour Foods Promotion, Research and Information Order from the future consideration that is citing its efforts that are going to be better if served anywhere else.
The propose order, which was first introduced by the GFF in 2019, has been an industry effort for establishing a programme, which is headed by a board composed of the millers and bakers for strengthening the consumer demand for the wheat-flour bread along with bagels, rolls, buns, pita and several other products. If the order is established, the programme is going to be implemented under the Research, Commodity Promotion and Information Act of 1996.
In the United States, a commodity checkoff programme is collecting the funds from the producers through a compulsory funding mechanism for promoting and doing research on the particular commodity.
Kirk Stehr, co-chair of GFF and senior vice president of Grain Craft said, as the stakeholders in this industry support by the GFF and the board has now agreed that, the checkoff conversation has now become a distraction to the work needed by GFF for doing on behalf of the whole industry.
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