More than 20 brands of food and drinks have pledged their support for the purpose of increasing the amount of the fibre in the diets of the consumers after backing the initiative known as Action on Fibre that has been launched by the Food and Drink Federation of the United Kingdom.
The initiative ‘Action on Fibre’ has also announced its aim for the purpose of bridging the gap between the intakes of the fibre and the dietary recommendation by making the diets of the people higher in the fibre and more appealing, easy and normal for the people.
According to a survey, the Food and Drink Federation (FDF) has found that, only 33 percent of the population are now aware of the average recommended amount of consuming 30 grams of fibre per day for the adult people and around 70 percent of the people are not sure that, whether they have achieved this recommendation in their diet or not.
Currently only 9 percent of the adult people are regularly meeting the amount of fibre intake recommended as per the FDF. Although, the FDF has also noted that, the government policy has also focusing on decreasing the amounts of the salt, fat and sugar the people consumer and focus less on increasing the nutrients and foods, which they need more.
The initiative of Action on Fibre has been supported by most of the big brands and members of the FDF including BirdsEye, Nestle and Kellogg’s, and they have also signed up to large range of the pledges.
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