US FIT:MATCH & Savage X Fenty Launched its Patented Shape Technology


The company ‘US FIT:MATCH’, which has been a B2B platform that has been enabling the apparel brands for the purpose of matching the customers along with the best-fitting products. The company has now announced a strategic partnership with the company ‘Savage X Fenty’ for the purpose of launching the first to market and patented body shape technology.

The brand has also successfully closed a strategic investment in the FIT:MATCH for the purpose of accelerating the expansion of the technology powered by Artificial Intelligence that has been solving the fit challenge, which has also affected the brands and the consumers by the process of utilizing the body shape data than the just standard measurements.

The technology is going to be launched in the first US store of Savage X Fenty, that is going to be opened in Las Vegas and then the store is going to be rolled out to all the customers of the Savage X Fenty across the channels of the company in the year 2022.

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Haniff Brown, CEO and Founder of FIT:MATCH said, they have been thrilled for launching their patented technology platform in the partnership with the Savage X Fenty, which has been one of the most innovative brands in the market, which has been specialized in a product category.

Natalie Guzman and Christine Pendarvis, co-presidents of Savage X Fenty said, they have been extremely pleased for partnering with the FIT:MATCH for the purpose of leading the innovation in the experience of shopping along with eliminating the fit question  for their customers so that, they can shop and wear their products.