Urban Legend, a snack company founded by Anthony Fletcher in United Kingdom, has been successful in making headlines in August with the launch of a doughnut that has been significantly containing lower amount of sugar, fat and calories than the competitors of the company, but it has still been packed with the enjoyment and taste of the indulgent version.
Anthony Fletcher said, for around one hundred years, fat and sugar have been the main ingredients in the baked products and sweet treats, and it has almost taken as a fact, and he also said that, he did not buy this, so they have been looking at the challenge with the food science solutions that generally means that, they can possibly be making the doughnuts, which has been tasted as good as the regular doughnuts but with less content of fat and sugar.
Anthony Fletcher added, the healthier products have been launched in several categories for more than 10 years, but the baked products and the cakes have also been left behind, and the baking industry in the country is now feeling that, it is just not possible for keeping the sweet treats more delicious when they are healthier.
The doughnuts of the company ‘Urban Legend’ are sweetened by the combinations of the clever natural flavour for the purpose of enhancing the sweetness and cue indulgence form the pears, leaves, roots and melon, and the doughnuts does not contain any kind of the natural colours that are gained from the vegetable, plants and flowers which also includes beetroot and safflower.
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