Finsbury Food Group to Partner with Diageo to Launch Distilled Gins in Cake Form

The Finsbury Food Group has signed a partnership with Diageo, a global drinks company for the purpose of launching one of the company’s signature distilled gins in the form of cakes, along with the company’s affiliation with the company Ferrero for the purpose of introducing some new additional products to the range of Thorntons, that are mainly focused on the modern tastes and seasonality.

While entering into the ongoing trajectory increase of the gin market across the United Kingdom, the company Finsbury has now partnered with one of the best gin selling brand for the purpose of launching the Pink Cake, that is available in the supermarkets of ASDA across the United Kingdom for 12 pounds.

The company Finsbury has been working with the company Diageo since 2018, when the company as launched the first range of the adult-only-caked that are mainly intended for the enjoyment by the people having a legal age for purchasing alcoholic beverages.

Emma Hamilton, brand manager for the Finsbury said, they have always been looking for the ways for the purpose of bringing the innovation into the category of cakes, and also for exciting the people along with the launch of the new products, which the people have never seen before, and they are very thrilled for collaborating with the company Gordon’s on the launch of their first cake.

According to Diageo, the Pink Gin of Gordon’s have sold over one million cases in the company’s first two years on the shelf, and the distilled gins are now accounting for around 40 percent of the total gin market by both value and volume.